Word of Mouth

  • Allsop, D., Bassett, B., & Hoskins, J. (2007). Word of mouth research: Principles and applications (Electronic version). Journal of Advertising Research, 47, 398-411.
  • Graham, J., & Havlena, W. (2007). Finding the missing link: Advertising’s impact on word of mouth, web searches, and site visits (Electronic version). Journal of Advertising Research, 47, 427-435.
  • Keller, E. (2007). Unleashing the power of word of mouth: Creating brand advocacy to drive growth (Electronic version). Journal of Advertising Research, 47, 448-452.
  • Klaassen, A. (2009). Paid tweets just as healthy as organic word of mouth (Electronic version). Advertising Age, 80, 45.
  • Lee, M. & Youn, S. (2009). Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgment (Electronic version). International Journal of Advertising, 28, 473-499.
  • Smith, T., Coyle, J., Lightfoot, E., & Scott, Amy. (2007). Reconsidering models of influence: The relationship between consumer social networks and word of mouth effectiveness (Electronic version). Journal of Advertising Research, 47, 387-397.
  • Trusov, M., Bucklin, R., & Pauwels, K. (2009). Effects of word of mouth versus traditional marketing: Findings from an internet social networking site (Electronic version). Journal of Marketing, 73, 90-102.

Social Media Strategy

  • Botan, C. (1997). Ethics in strategic communication campaigns: The case for a new approach to public relations. The Journal of Business Communication, 34(2), 188-194.
  • Casarez, V., & Cripe, B., & Sini, J., & Weckerle, P. (2008). Reshaping Your Business with Web 2.0. USA: McGraw-Hill Osborne Media.
  • Evans, D., & Bratton, S. (2008). Social Media Marketing: An Hour a Day. Indiana: Wiley Publishing, Inc.
  • Funk, T. (2008). Web 2.0 and Beyond: Understanding the NewOnline Business Models, Trends, and Technologies. Praeger Publishers.
  • Gillin, P. (2008). Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! California: Quill Driver Books.
  • Graham, J. (2009). What It Takes To Make the Sale: Making sense out of buyer behavior in a wired world.  American Salesman. Vol. 54, pp. 24-30
  • Martin, K., & Todorov, I.  (2010).  How will digital platforms be harnessed in 2010, and how will they change the way people interact with brands?  Journal of Interactive Advertising, 10(2), 61-66.
  • Schlosser, A., Barnett White, T., & Lloyd, S. (2006). Converting Web Site Visitors into Buyers: How web site investment increases consumer trusting beliefs and online purchase intentions.  Journal of Marketing, Vol. 70, pp. 133–148
  • Scott, D.M. (2008). The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. New Jersey: John Wiley & Sons, Inc.
  • Shuen, A. (2008). Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. California: O’Reilly Media, Inc.
  • Tobin, J. (2008). Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing. USA: CreateSpace.
  • Tuten, T. L. (2008). Advertising 2.0: Social Media Marketing in a Web 2.0 World. Connecticut: Praeger Publishers.
  • Steyn, P., Salehi-Sangari, E., Pitt, L., Parent, M., & Berthon, P. (2010). The Social Media Release as a public relations tool: Intentions to use among B2B bloggers. Public Relations Review, 36, 87-89.
  • Weber, L. (2009). Marketing to the Social Web: How Digital Customer Communities Build Your Business. New Jersey: John Wiley & Sons, Inc.

Blogs and Feeds

  • Buis, L., & Carpenter, S. (2009). Health and Medical Blog Content and Its Relationships With Blogger Credentials and Blog Host. Health Communication, 24(8), 703-710.
  • Carrabis, J. (2009). Optimal Frequency of Blog Posting to Maintain Audience Share Best Determined by Audience Size and Psycho-social Distance from the Blogger. Journal of New Communications Research, 4(1), 95-107.
  • Demopoulos, T., & Holtz, S. (2006). Blogging for Business: Everything You Need to Know and Why You Should Care. Illinois: Kaplan Publishing.
  • Finkelstein, E. (2005). Syndicating Web Sites with RSS Feeds For Dummies. New Jersey: Wiley Publishing, Inc.
  • Gardner, S., & Birley, S. (2008). Blogging For Dummies. New Jersey: Wiley Publishing, Inc.
  • Holzner, S. (2006). Secrets of RSS (Visual QuickStart Guide). California: Peachpit Press.
  • Jin, Y., & Liu, B. (2010). The Blog-Mediated Crisis Communication Model: Recommendations for Responding to Influential External Blogs. Journal of Public Relations Research, 22(4), 429-455.
  • Johnson, T., Kaye, B., Bichard, S. & Wong, W. (2008). Every blog has its day: Politically interested Internet users’ perceptions of blog credibility. Journal of Computer-Mediated Communication 13, 100-122.
  • Jordan, L. (2008). Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions). UK: Packt Publishing, Ltd.
  • Kaye, B. (2010). Going to the Blogs: Toward the Development of a Uses and Gratifications Measurement Scale for Blogs. Atlantic Journal of Communication, 18(4), 194-210.
  • McDougall, J.S. (2006). Start Your Own Blogging Business (Startup). Canada: Entrepreneur Press.
  • Weil, D. (2006). The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right. USA: Portfolio Hardcover, The Penguin Group.

WordPress

  • McNulty, S. (2008). Building a WordPress Blog People Want to Read. California: Peachpit Press.
  • Thewlis, P. (2008). WordPress for Business Bloggers: Promote and grow your WordPress blog with advanced plug-ins, analytics, advertising, and SEO. UK: Packt Publishing, Ltd.
  • Sabin-Wilson, L., & Mullenweg, M. (2007). WordPress For Dummies. New Jersey: Wiley Publishing, Inc.
  • Silver, T.B. (2008). WordPress Theme Design: A complete guide to creating professional WordPress themes. UK: Packt Publishing, Ltd.

Web Surveys

  • Couper, M., Condrad, F., & Tourangeau, R. (2007). Visual Context Effects in Web Surveys.  Public Opinion Quarterly, Vol. 71, pp. 623–634
  • Couper, M., & Miller, V. (2008).  Web Survey Methods Introduction. Public Opinion Quarterly, Vol. 72, pp. 831–835
  • Fan, W., & Yan, Z. (2010).  Factors affecting response rates of the web survey: A systematic review.  Computers in Human Behavior, Vol. 26, 2, p132-139.
  • Galesik, M., & BosnJak, M. (2009). Effects of Questionnaire Length on Participation and Indicators of Response Quality in a Web Survey. Public Opinion Quarterly, Vol. 73, pp. 349–360
  • Lee, B., & Ang, P. (2003). The Validity of Online Survey: A Case Study from Singapore. Conference Papers — International Communication Association, 1-17.
  • Malhotra, N. (2008). Completion Time and Response Order Effects in Web Surveys.  Public Opinion Quarterly, Vol. 72, pp. 914–934
  • Peytchev, A., Couper, M., McCabe, S., & Crawford, S. (2006). Web Survey Design Paging Versus Scrolling.  Public Opinion Quarterly, Vol. 70, pp. 596–607
  • Shropshire, K., Hawdon, J., & Witte, J. (2009). Web Survey Design:  Balancing measurement, response, and topical interest.  Sociological Methods & Research, Vol. 37, 3, pp. 344-370.
  • Smyth, J., Dillman, D., Christian, L., & Stern, M. (2006).  Comparing Check-All and Forced-Choice Question Formats in Web Surveys.  Public Opinion Quarterly, Vol. 70, pp. 66–77

Webcasting & Podcasting

  • Bourne, J., & Burstein, D. (2008). Web Video: Making It Great, Getting It Noticed. California: Peachpit Press.
  • Chan-Olmstead, S.M. (2006). Content development for the third screen: The business and strategy of mobile content and applications in the United States.  The International Journal on Mass Media Management, 8(2), 51-59.
  • Geoghegan, M., & Klass, D. (2007). Podcast Solutions: The Complete Guide to Audio and Video Podcasting, Second Edition. USA: Friends of ED.
  • Mack, S., & Ratcliffe, M. (2007). Podcasting Bible. Indiana: Wiley Publishing, Inc.
  • Morris, T., & Terra, E. (2005). Podcasting For Dummies. New Jersey: Wiley Pubishing, Inc.
  • Morris, T., & Terra, E., & Williams, R. (2007). Expert Podcasting Practices For Dummies. New Jersey: Wiley Pubishing, Inc.

Social Networking

  • Abram, C., & Pearlman, L. (2008). Facebook For Dummies. New Jersey: Wiley Publishing, Inc.
  • Acar, A. (2008). Antecedents and consequences of online social networking behavior: The case of Facebook. Journal of Website Promotion, Vol. 3(1/2), 62-83.
  • Alhabash, S., Littau, J., Wise, K., Eckler, P., & Kononova, A. (2009). The “Face” of Facebook: Emotional responses during social networking. Conference Papers — International Communication Association, 1-29.
  • Carveth, R. (2008). Social networking: What’s the cover charge?. Conference Papers — National Communication Association, 1.
  • Comm, J. (2009). Twitter Power: How to Dominate Your Market One Tweet at a Time. New Jersey: John Wiley & Sons, Inc.
  • Coyle, C., & Vaughn, H. (2008). Social networking: Communication revolution or evolution? Bell Labs Technical Journal, 13(2), 13-17.
  • DeAndrea, D., Shaw, A., & Levine, T. (2009). Culture and self-expression in online social networking: An examination of self-construals on Facebook. Conference Papers — International Communication Association, 1-22.
  • Elad, J. (2008). LinkedIn For Dummies. New Jersey: Wiley Pubishing, Inc.
  • Holzner, S. (2008). Facebook Marketing: Leverage Social Media to Grow Your Business. USA: Que Publishing.
  • Hupfer, R., & Maxson, M., & Williams, R. (2007). MySpace For Dummies. New Jersey: Wiley Publishing, Inc.
  • Ibrahim, Y. (2008). The new risk communities: Social networking sites and risk. International Journal of Media & Cultural Politics, 4(2), 245-253.
  • Jag, N. (2008). MySpace Marketing: The Promotional Revolution 2nd Edition. South Carolina: Book Surge Publishing.
  • Livingstone, S. (2008). Taking risky opportunities in youthful content creation: teenagers’ use of social networking sites for intimacy, privacy and self-expression. New Media & Society, 10(3), 393-411.
  • Rutledge, P.A. (2008). The Truth About Profiting from Social Networking. New Jersey: FT Press.
  • Stevens Aubrey, J., Chattopadhyay, S., & Rill, L. (2008). Are Facebook friends like face-to-face friends: Investigating relations between the use of social networking websites and social capital. Conference Papers — International Communication Association, 1-33.
  • Taraszow, T., Aristodemou, E., Shitta, G., Laouris, Y., & Arsoy, A. (2010). Disclosure of personal and contact information by young people in social networking sites: An analysis using Facebook™ profiles as an example. International Journal of Media & Cultural Politics, 6(1), 81-101.
  • Van Der Heide, S. (2008). Social networking and sexual predators: The case for self-regulation. Hastings Communications & Entertainment Law Journal (Comm/Ent), 31(1), 173-192.
  • Vermeiren, J. (2009). How to REALLY use LinkedIn. South Carolina: Book Surge Publishing.
  • Whitlock, W., & Micek, D. (2008). Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online. Nevada: Xeno Press.
  • Yang-Hwan, L. (2008). Individual media dependency (IMD) and social networking website: Exploring relations between motivational dimensions of IMD and SNW use. Conference Papers — International Communication Association, 1-31.

YouTube

  • Burgess, J., & Green, J. (2009). YouTube: Online video and participatory culture. Cambridge, MA: Polity Press.
  • Lastufka, A., & Dean, M.W. (2008). YouTube: An Insider’s Guide to Climbing the Charts. California: O’Reilly Media, Inc.
  • Miller, M. (2008). YouTube for Business: Online Video Marketing for Any Business. USA: Que Publishing.

Widgets

  • Feiler, J. (2007). How to Do Everything with Web 2.0 Mashups. New York: McGraw-Hill.
  • Lal, R., & Chava, L. (2009). Professional Web Widgets with CSS, DOM, JSON. Wrox Press of John Wiley & Sons, Inc.

Wikis

  • Choate, M.S. (2007). Professional Wikis (Programmer to Programmer). Indiana: Wiley Publishing, Inc.
  • Tapscott, D., & Williams, A.D. (2008). Wikinomics: How Mass Collaboration Changes Everything. USA: Portfolio, The Penguin Group
  • Woods, D., & Thoeny, P. (2007). Wikis For Dummies. New Jersey: Wiley Publishing, Inc.

Semantic Web

  • Antoniou, G., & van Harmelen, F. (2008). A Semantic Web Primer, 2nd Edition (Cooperative Information Systems). Massachusetts: The MIT Press.
  • Mika, P. (2007). Social Networks and the Semantic Web (Semantic Web and Beyond). Spain: Springer.
  • Pollock, J.T. (2009). Semantic Web For Dummies. New Jersey: Wiley Publishing, Inc.

Portions of this page sourced from:  A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay

Also…Here’s a list of Social Media Tools as listed by http://www.siliconbeachtraining.co.uk

Mashable – Twitter Lists, Resources & How-Toshttp://mashable.com/2009/01/01/twitter-user-types/ How To Blog: A Beginnerʼs Blog Publishing Guide 10 Things to Do Before Launching Your Blog http://ow.ly/wZ3K Writing for Bloggers – A Quick Guide on Style, Substance and Strategy Creating a web presence – why bother? Search engine optimization – Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Search_engine_optimization SEOmoz | 21 Tactics to Increase Blog Traffic http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic How to optimize website images from a SEO perspective http://blog.avangate.com/optimize-website-images/ The Bloggerʼs Guide to SEO http://www.seobook.com/bloggers Methods of website linking http://en.wikipedia.org/wiki/Methods_of_website_linking Linkbaiting for Fun & Profit http://www.searchenginejournal.com/linkbaiting-for-fun-profit/2541/ Web analytics – Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Web_analytics My list of tips for getting the most out of Twitter http://www.joshrussell.com/2008/10/07/my-list-of-tips-for-getting-the-most-out-of-twitter/ Free Twitter backgound template download http://www.siliconbeachtraining.co.uk/free-resources/download-free-l-twitter-background/ ʻMemeʼ explained on Wikipedia http://en.wikipedia.org/wiki/Meme Know Your Meme http://knowyourmeme.com What Social Media Is and What Social Media Is Not http://blog.louisgray.com/2009/01/what-social-media-is-andwhat-social.html List of social networking websites on Wikipedia http://en.wikipedia.org/wiki/List_of_social_networking_websites Google Social Search Launches, Gives Results From Your Trusted “Social Circle” Boolean Searching on the Internet http://www.internettutorials.net/boolean.asp

Tools & Analytics

Google Alerts http://www.google.com/alerts Technorati http://technorati.com/ FeedBurner http://www.feedburner.com/fb/a/home Google Analytics http://www.google.com/analytics/ Woopra http://www.woopra.com/ Social Mention http://www.socialmention.com/

Trending Tools

About Ask.com: IQ Digg http://digg.com/ Google Trends http://www.google.com/trends/hottrends Popular Bookmarks on Delicious http://delicious.com/popular Twitter Search http://search.twitter.com/ Yahoo! Buzz Index – Todayʼs Top 20 Overall Searches http://buzzlog.buzz.yahoo.com/overall/ Tweetmeme http://tweetmeme.com/

WordPress Plugins & Themes

WordPress › WordPress Plugins http://wordpress.org/extend/plugins/ WordPress › WordPress Themes http://wordpress.org/extend/themes/ ShareThis http://sharethis.com/ Stop Comment Spam and Trackback Spam « Akismet http://akismet.com/ All In One SEO Pack WordPress Plugin http://semperfiwebdesign.com/portfolio/wordpress/wordpressplugins/all-in-one-seo-pack/ Audio Player WordPress plugin http://wpaudioplayer.com/ Challenge Favicon Manager http://www.digitalramble.com/favicon-manager-wordpress-plugin/ FeedBurner http://blogs.feedburner.com/feedburner/archives/2007/05/feedburner_adopts_twoyearold_r.php Google Analyticator http://cavemonkey50.com/code/google-analyticator/ Google (XML) Sitemaps Generator for WordPress http://www.arnebrachhold.de/projects/wordpressplugins/google-xml-sitemaps-generator/ PXS Mail Form http://www.phrixus.co.uk/pxsmail Simple Tags http://wordpress.org/extend/plugins/simple-tags/ SRG Clean Archives http://www.idunzo.com/projects/clean-archives/ Wordbook Facebook http://www.tsaiberspace.net/blog/2007/07/29/wordbook/ WordPress Automatic Upgrade http://techie-buzz.com/wordpress-plugins/wordpress-automatic-upgrade-12-release.html WordPress Database Backup http://www.ilfilosofo.com/blog/wp-db-backup Wptouch: WordPress on iPhone http://www.bravenewcode.com/wptouch/ FaceBook Share http://wordpress.org/extend/plugins/facebook-share-new/ Facebook Connect http://www.sociable.es/facebook-connect/ TweetMeme http://wordpress.org/extend/plugins/tweetmeme/ Topsy http://wordpress.org/extend/plugins/topsy/

The Social Web

Delicious http://delicious.com/ Last.fm http://www.last.fm/home Facebook http://www.facebook.com Flickr! http://www.flickr.com/ FriendFeed http://friendfeed.com/ LinkedIn http://www.linkedin.com/ MySpace http://www.myspace.com/ Twitter http://twitter.com/home Google Buzz http://www.google.com/buzz Digg http://digg.com/ Seesmic http://www.seesmic.com/ Stumbleupon http://www.stumbleupon.com/ Ning – Create Your Own Social Network http://www.ning.com/ Squidoo http://www.Squidoo.com Diigo – Social Bookmarking http://www.diigo.com/

Social Tools & Apps

Ping FM – Update multiple Social Networks at once (Facebook, Twitter, LinkedIn etc…) http://ping.fm/ Amplify – Another really useful tool for updating muliple Social Media Networks Brizzly – Twitter web app http://brizzly.com Where is your Username registered KnowEm – Check your username http://knowem.com/ Alltop, all the top stories http://alltop.com/ Topsy http://topsy.com/ Firefox web browser http://www.mozilla.com/en-US/firefox/ j.mp - URL shortner with stats http://j.mp/ TinyURL – URL shortner http://tinyurl.com/ Listorious http://listorious.com/ Yoono – Firefox Plugin to Monitor all Social Media Accounts http://yoono.com/ Flock – Social Web Browser The Conversation Prism – Monitor multiple Social Media channels

Twitter Tools

Our guide to Brand monitoring on Twitter – 5 top tools http://www.siliconbeachtraining.co.uk/blog/twitter-brand-monitoring-tools/ Our list of 50+ apps for Twitter marketing http://www.siliconbeachtraining.co.uk/free-resources/twitter-marketing-best-twitter-apps/ Mr. Tweet – Your Personal Networking Assistant! Hootsuite http://hootsuite.com/ Twitterfall – a way of viewing the latest ʻtweetsʼ of upcoming trends http://twitterfall.com/ Seesmic – Twitter & FB app http://seesmic.com/ Twitterrific – Mac & iPhone app http://iconfactory.com/software/twitterrific TweetDeck – Twitter, FB & MySpace app http://www.tweetdeck.com/beta/ Power Twitter – Firefox Add-on https://addons.mozilla.org/en-US/firefox/addon/9591 Twuffer – schedule tweets for later! http://twuffer.com/ TweetBeep Jim Grygar’s list of 60 Twitter tools http://jimgrygar.byethost12.com/60-twitter-tools-to-track-tweets/ Monitter http://monitter.com

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