Drury University’s Graduate Level Social Media Program Seated Delivery
Primary Text:
Deltina Hay’s The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web (2011). You will find a link to the book in the resources widget on the lower right sidebar.
Times and Location:
Webinar: PLEASE CLICK HERE!
Seated Dates: 3 Consecutive Weekends in June of each year.
Seated Location: Drury University, Springfield MO
Seated Time: 9am-7pm Saturdays & Sundays
Seated Course Virtual Meetings (in addition to class times): Workgroups will meet in virtual space (with Professors) during the weeks in between. Maximum Scheduling Flexibility will be observed!
The Nuts & Bolts In tandem with our Bootcamp, the SMC will include several discussions and “hands on” exercises regarding how various social media interfaces work. The goal of these exercises and seminar/lectures is to provide a working knowledge of social media and social networking technology so that managers and practitioners alike can recognize the business, media, marketing, pr and social opportunities afforded through myriad personal and community interfaces. Varied case studies will be included.
Tentative Seated Day Schedule
Day 1 – Saturday Social Media Certificate Bootcamp
9 a.m. — 10 a.m……Orientation & Skills Assessment
10 a.m. — 11 a.m…..Blogging & Vlogging with WordPress
11 a.m. — Noon…...Wordpress Tools & Innovations
Noon—1:30 p.m……LUNCH
1:30 p.m. — 2:30 p.m……Facebook
- Setup
- Fan Pages
- Posting, Status Updating, Images
- Campaigns: Social & Marketing
- Best Practices
2:30 p.m. — 3:30 p.m……Twitter (& Microblogging)
- Setup
- API
- Mash-ability
- Best Practices
3:30 p.m. — 5 p.m……General SM Skill Sets
- RSS Feeds
- Bookmarking/Bookmarklets
- Personalized Social Networks
- Widgets & Badges
5 p.m. – 6 p.m……Concepts, Nomenclatures & Vocabularies
- Mashups: Creative & Data Driven
- Crowdsourcing & Thought Leadership
- SEO: Algorithms, Mutliple Colored Hats & Social Searches
Day 2 – Sunday Media Usage/Content Design
9 a.m. — 10:15 a.m……Understanding media usage
10:15 a.m. — 10:30 a.m…… BREAK
10:30 a.m. — Noon……Creating compelling Web content
Noon—1:30 p.m……LUNCH
1:30 p.m. — 3 p.m.
- Online storytelling
- The importance of being authentic
3 p.m. — 3:15 p.m……BREAK
3:15 p.m. — 6 p.m……Developing your social-media content strategy
Day 3 – Saturday Collaboration Technologies and Theories
9 a.m. — 10:15 a.m……Introduction to Collaboration
10:15 a.m. — 10:30 a.m…..BREAK
10:30 a.m. — Noon…..Asynchronous Environments
- Traditional Technologies
- Mailing Lists
- Discussion Boards
- Emerging Technologies
- Wikis
- Google Docs
- Google Wave “Open Source”
Noon—1:30 p.m……LUNCH
1:30 p.m. — 3 p.m…..Synchronous Environments
- Traditional Technologies
- Instant Messaging
- Chat Rooms
- Texting
- Emerging Technologies
- Conferencing Environments
- GoToMeeting
- Adobe Connect
- Immersive Environments
- SecondLife
- Conferencing Environments
3 p.m. — 3:15 p.m……BREAK
3:15 p.m. — 6 p.m……Collaboration In Context
- Decision Making
- Virtual Teams and Meetings
- Productivity/Project Management
Day 4 – Sunday Marketing and Public Relations 9 a.m. –10:15 a.m.
- Understanding Brand Management Foundations
- Role of Marketing and Public Relations
10:15 a.m. – 10:30 a.m……BREAK
10:30 a.m. – noon…..Developing a Communication Plan
Noon – 1:30 p.m……LUNCH
1:30 p.m. – 3 p.m.
- Reaching Beyond Traditional Journalists
- Communicating with Bloggers
3:15 p.m. – 3:30 p.m…..BREAK
3:30 p.m. –6p.m…..Developing social media policies
Day 5 – Saturday Social Media Listening/Cultural Analysis
9 a.m. — 10:15 a.m……Listening
10:15 a.m. — 10:30 a.m……BREAK
10:30 a.m. — Noon…..Listening in/for Social Media Usage
Noon—1:30 p.m……LUNCH
1:30 p.m. — 3 p.m……Narrative Use & Analysis
3 p.m. — 3:15 p.m……BREAK
3:15 p.m. — 6 p.m……Culture & Cultural Analysis
Day 6 -Sunday 9 a.m. — Noon…..Individual Presentations – Executive Board Scenarios
Noon — 1:30 p.m……LUNCH
1:30 p.m. — 2:30 p.m……Group Presentation & Critique
2:30 p.m. — 3:30 p.m……Group Presentation & Critique
3:30 p.m. — 4:30 p.m……Group Presentation & Critique
4:30 p.m. — 5:30 p.m……Group Presentation & Critique
5:30 p.m. — 6:30 p.m……Ethics & Wrap Up!
Lodging Nearby:
Internet Marketing Standards Board
