24
Jun
2
Social Media, Strategy & Skepticism
This spring we’ve discussed bold claims being leveraged by self-proclaimed experts in social media spaces. Consider this youtube video and ask yourself why we should believe that social media has “staying power?”
Additionally (and I’m drawing on myriad conversations regarding social media programs), who “counts” as an expert in social media? Who has actual social media authority? Who has influence and who has the capacity to recognize the influencers?
Finally, what instruments can actually measure social media influence in terms useful for ROI and KPI?
Related posts:
- Social Media Skepticism Redux
- Using teams to manage a brand’s social media presence
- Using digital platforms to connect brands and consumers
- Social Media Skepticism
- Drury SMC Night Out at the Ball Park
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